What is Transit Marketing?

Ever drive along the highway and see a survey squad in their orange vests, peering through a device on a tripod? That optical device is called a transit. Not one bucketful of earth moves on any construction project until the developers know what the terrain is like. Careful surveying is the first step in any great building project.

We teach you to look at your business through a Marketing Transit. Once you understand how to view your marketing using this method, your competition will never have you at a disadvantage again.

Our transit uses a triangular lens. Each side of the lens represents a critical concept for any business that serves human beings:

Brand—your identity
Package—your face to the customer
People—customers and employees