Order the #1 Marketing Program in America and Watch your Sales Soar!

To win in small business you need superior marketing. Throwing more of your money at TV, Radio and Newspaper ads won’t guarantee success. There’s already way too much advertising noise in your customer’s mind.

We show you how to reach your customers. Our Workouts teach you to isolate and strengthen the three vital marketing areas:

Brand—your identity
Package—your face to the customer
People—customers and employees

Knowledge is Power. Once you know your marketing shortcomings you can really start to operate from a position of strength. You will be less vulnerable. You won’t be at the mercy of the ad reps that call on you. Finally, you’ll be able to leverage the media to powerfully promote your business. Your employees and customers will clearly understand the value you bring to them. You will win at marketing because you understand the vital elements of marketing like never before. Order your Workouts today and start winning out over your competition.

Purchase all 7 workouts for $29.95!

3 Brand Workouts
Brand is your company’s identity. It is not your logo, or your signs or your advertising. Brand is your company’s soul. You carry a crystal-clear picture of who your company is and what it stands for. Here’s the bad news: most of your customers don’t. You can’t win if they don’t know how good—how really good—your company is. You know you run a good business, just like you know you’re a good person. You must build a strong brand to tell your customers how good you really are. Our workouts can help.

Workout #1: Identify the Identity
Inside your mind who you know what your company stands for. If you have any type of sales background, you can probably spit it out in your sleep. You know your strengths, and you know your company has integrity. But do all your employees? Do all your customers?

If your honest about it, the answer is probably—NO. This workout will help you clarify exactly who your company is, and what it stands for. This is the first step in building a successful brand. The insights you learn about how others perceive your company is easily worth ten times what you’ll pay for this Workout.

Workout #2: Plant the Brand Banner
Where are you relative to your competition—including your invisible competition? If you don’t know, you’re in trouble. But once you do know, you can unleash this knowledge and pump-up all your future advertising and marketing. If you don’t clearly know where you are positioned in the market, then you are just stumbling around with your ad dollars, playing blind. You might as well spend your ad dollars in a slot machine—the payoff’s probably better. Let us help you learn where you are so you can hammer the competition, instead of getting hammered.

Workout#3: Wave the Brand Banner
This Workout focuses on methods to help you promote your business. Once you gain a strong sense of who your company is, and where you are positioned, then it’s time to wave that brand banner. Promotions are critical to your company’s success.
Beware, you won’t find a simple re-hash of what your radio or newspaper or tv salesmen are telling you, here. But, after this workout is complete, you’ll be able to use these media channels and others to win over your competition.

2 Package Workouts
Package is your face to the customer. It is your image. Package is like the clothes you wear, or the words you speak. Package is your company’s physical presence plus the interaction of your staff with your customers. A business that wraps its brand in a comforting package always wins out over an equally competent business that doesn’t understand how to properly present itself to its customers. Don’t let your competition outfox you here. You must learn to look at your business through your customers’ eyes—and present your people and your brand as the first-class company it is. We can help.

Workout #4: Adjust the Climate
While the customer is in your store you’ve got her surrounded. She’s on your turf. But, are you surrounding her with confusion? This Workout helps you understand and improve the physical environment you immerse your customer in. This workout is designed with the retail store in mind. If you sell through a salesforce, you can use these concepts to beef up your presentations and your presence in front of the customer while on their turf. This workout will help you uncover those hidden bugaboos that interrupt and stop your company from making more sales at that moment when you’ve finally got the customer in front of you!

Workout #5: Staff
Do your employees effectively nudge a customer toward a sale once you’ve finally coaxed that customer inside your store? Or do they unknowingly push these customers toward your competition?
This workout will help you dramatically improve this vital interaction between employees and customers so that your customers will buy more—from you. If you have one or more employees, this workout is a must-have.

2 People Workouts
Repeat customers keep your business growing; employees nurture those customers. The best companies figure this out, flourish, and win. Why not you?
You can learn to keep those most profitable customers—the ones you really want to hang onto—close to you. Plus, you can learn to leverage your best employees to help out. Of course you can. Let us show you how to do both.

Workout #6: Achievers
You know who the Achievers are in your company. They are the people you count on day-in and day-out to get the job done, right. They are the people you build a strong company on. But do you use them as a valuable marketing asset? They are. They are plugged in to your company and your customers on a dozen levels. You can explore and then optimize these connections. Every company has an Achiever base, but few use it to expand their marketing. This workout will teach you how to draw on this secret weapon to outmaneuver even your best competitors.

Workout #7: The Crucial Customer
Every business has crucial customers. These are the customers you wish you had 500% more of. They are your company’s lifeblood. Without them, profits evaporate and business goes south. But how do you treat them? Really. Do you regard them as if they really are your cashflow lifeline—or like most businesses do you treat them as if they are merely another one of the herd.

You can’t allow this. These best customers deserve better. Your business deserves better. Don’t let your competition slowly seduce and siphon away these jewels. This workout will teach you to glue these customers firmly to you.

Purchase all 7 workouts for just $29.95!